eat sfrik and then click!
Sfrik is a vegan food brand born from rebellion with heart. Built on empathy, creativity, and unapologetic flavor, Sfrik breaks the mold of conventional branding to connect with people who crave more than just food — they crave meaning.
Rooted in emotional intelligence and social awareness, Sfrik embraces imperfection, celebrates diversity, and stands proudly for freedom of choice. It’s a brand that communicates with joy, humor, and bold optimism, creating a community of like-minded souls who feel seen, empowered, and inspired to be themselves.
Because when food is real, connection is real.
My Role
Brand strategist, brand designer and copy writer.
Tools
Photoshop, Illustrator, Indesign, Keynote, Google Drive.
Master in Branding
LABASAD, Barcelona School of Art and Design. 12 months.
Languages
Spanish and French
Sfrik positions itself in a unique space where purpose-driven activism meets playful connection.
Unlike other vegan brands that focus primarily on environmental impact, Sfrik emphasizes social purpose — challenging stereotypes, celebrating individuality, and embracing diversity.
Our brand sits at the intersection of bold fun and conscious rebellion, using humor, creativity, and emotional storytelling to create meaningful engagement. Sfrik is not just about selling vegan products — it's about building a community of empowered, like-minded individuals who share our values and want to make a difference through everyday choices.
By combining fun with purpose, Sfrik stands apart in a market often defined by either strict activism or lighthearted trends, creating a space that’s both emotionally resonant and refreshingly bold.
our values
Committed
Co-Creators
Creative
Misfits
Hopeful
rebels
Naturally
conscious
branding & packaging
Nugget packaging, serves 2 people.
Burger patties packaging, serves 4 people.
Burger packaging, serves 2 people (top) and 1 serving (bottom).
Sfrik has 3 different types of plant based sausages: chipotle, chickpeas and beetroot. Each box can contain 4 sausages.
FLEURS COMESTIBLES
FLEURS COMESTIBLES
Sfrik presents: A Taste of Rebellion – Book Launch & Brand Activation in Paris
June 27
Parc Expo 34567
Paris, FR
To bring its bold and flavorful world to life, Sfrik launched a one-of-a-kind brand activation event in the heart of Paris.
For this special occasion, Sfrik introduced its first book, Recettes aux Fleurs Comestibles — a mouth-watering collection of recipes featuring edible flowers and Sfrik’s signature plant-based products. More than a cookbook, it’s a celebration of beauty, taste, and the magic of daring to be different.
Rebelliously innocent
To toast to the launch (because of course, there had to be bubbles), Sfrik created La Pétillante — a limited-edition ginger beer with attitude: zesty, refreshing, and just a little rebellious.
