wotask

#uxuidesign #taskmanagement #retail #taskefficiency #communication

UX/UI Bootcamp
allWomen.tech, 100hours in 10 weeks, Certification

My Role
Benchmarking, User Research, Ideation, UX/UI, Copy writing, Visual Design, Branding, Prototyping

Project Tools
Figma, Figjam, Google Forms, Dovetail, tl;dv AI Meeting Assistant, Mobbin, Dribble

Languages
English, French, Spanish

Design Challenge

How might we ensure employees have clear and accessible task information to reduce misunderstandings, workload stress, and enhance efficiency?

Problem Overview

Wotask is a task management and communication app for fast paced retail environments. In this specific project, I focused on the time and pressure employees of fast paced retail environments go through everyday.

As I embarked on a journey to tackle this challenge, I followed the Design Thinking process that allowed me to remain focused on the user while iterating my ideas. This journey was guided by five key stages.

• Understand user needs, their challenges and frustrations.

• Get to know their real pain points.

• Competitive analysis.

• Hypothesis, research questions.

• Interviewing users.

• Insights to clearly identify the core problems that needed solving.

• Archetypes and empathy maps.

• User journey.

• Information architecture.

• User flow.

• Wireframing.

• Interactive prototype.

• Design system.

• How might we.

• Brainstormed and sketched possible solutions, focusing on how I could empower the employees.

• Usability testing.

• Implementing feedback.

Research Phase

Research Plan
In this phase of the project, I set goals to define my research and dig deeper to understand the struggles and frustrations of fast-paced retail employees. Therefore, I implemented three main goals:

- Understand why there is inefficient task management in a fast paced retail store;

- Understand the structure and communication process between managers and employees;

- Which tools could best support retail store teams in managing shifting priorities.

Methodologies

- Benchmark Analysis: Key Findings

• Inadequate Existing Solutions: Current tools lacked features tailored for fast-paced retail environments.

• User Experience Issues: Many existing platforms were not user-friendly, leading to low adoption rates among employees.

• Opportunity for Innovation: There's a clear gap in the market for a solution that addresses both task management and effective communication.​

  
  - Quantitative Survey: Key Findings

• Limited Visibility: Employees reported challenges in tracking task progress, leading to missed deadlines.

• Communication Gaps: A significant number of respondents felt that unclear communication from managers affected their productivity.

• Desire for Centralization: There was a strong preference for a centralized system to manage tasks and communications.​

Archetypes for The organized leader and the adaptable multitasker

- User Interviews: Key Findings

• Overwhelming Workloads: Employees often felt overwhelmed due to juggling multiple tasks without clear prioritization.

• Lack of Feedback: Many expressed a need for regular feedback to understand performance and areas of improvement.

• Preference for Digital Tools: Interviewees showed interest in digital solutions that could streamline task management and communication.​

Empathy maps for the Organized leader and the Adaptable multitasker.

User journey for the archetypes: The organized leader and The adaptable multitasker.

These pain points highlight the need for a centralized, intuitive platform that provides clarity, real-time updates, and adaptability to streamline workflows and boost confidence.

solution Phase

In the ideation phase, I leveraged the 'Jobs-to-Be-Done' and ‘How Might We’ to align my app's design with user needs. I focused on specific scenarios retail employees face daily and framed them as actionable goals.

These statements became design drivers, guiding me to implement features like dynamic task prioritization, real-time notifications, and progressive task flows.

This approach ensured that the app wasn’t just functional—it actively empowered users to stay in control.

Jobs to be done

• When priorities change frequently throughout the day, I want to receive real-time updates so I can adjust my tasks accordingly and stay aligned with team objectives.

• When managing multiple urgent tasks, I want clear prioritization guidance so I can focus on what’s most critical without feeling overwhelmed.

• When my workload feels unmanageable, I want task breakdowns and reminders so I can tackle them progressively and avoid feeling overwhelmed.

How might we

How might we support employees in managing workload demands and ensure task-related information is clear and easily accessible, to minimize misunderstandings, reduce stress and improve efficiency?

design direction

The design direction focused on clarity and empowerment. Using approachable typography, an intuitive layout, and motivational language, the app was crafted to inspire confidence and productivity.